For this episode, we focus on
small presses and the business side of publishing. US Manager
Christine Munroe interviews Angela Bole, the Executive Director of
IBPA (the Independent Book Publishers Association), about
everything from distribution to metadata. As a bonus, we include
excellent advice from Kobo's Canadian Merchandiser, Sarah
Smith-Eivemark, who recently joined Kobo from a small press. She
shares the most important advice she's learned from her unique
perspective of this transition from small press to digital
retailer. You don't want to miss it!
Tune in to hear about:
- IBPA's history
and mission. It was founded in 1983 – one of the oldest trade
associations for publishing in America.
- Most of its
members have come in as self-publishers, even as early as 1983.
Many of them learned the trade, then took on the work of
- IBPA is a
publishers’ association, not an authors’ association. They serve
the publishing side of the business. IBPA won’t take a point of
view on authorship, editorial, craft. Instead, it focuses on
marketing, publishing standards, covers, etc.
- Who should
join? Those working independently – that is, outside of the Big 5.
Small presses, university presses, even aspiring authors
considering self-publishing. Anyone wanting to learn more about the
market and business of self publishing.
- It's $129/year
to become a member. Benefits: receiving a monthly magazine and
email newsletters, and IBPA acts as a bullhorn sharing good news
and success stories of its members. Additionally, it’s a connection
to the community going through the same process, helping each other
succeed by sharing best practices, sharing warnings.
University is their annual conference, which has been happening for
27 years. In line with IBPA's mission, it focuses on publishing and
marketing books. 30 expert speakers come, 300 attendees. 2016 will
be in Salt Lake City for the first time.
University also offers an opportunity for feedback and workshopping
on your content, cover, and more, adding an experiential
- Best practices
for getting a distributor: transition from pitching a book, to
pitching your business. Publishers need a
6-month plan for your business and book, editorial calendar with
more books in the pipeline, and marketing plan.
- Why Angela
keeps talking about metadata and its importance.
Find about more
about IBPA at www.ibpa-online.org.