Jan 18, 2017
Instead of the regular interview with an author or industry person, episode 75 of the podcast features Kobo Writing Life Director Mark Lefebvre pausing to look at some of the most successful Kobo Writing Life authors on Kobo for 2016.
He compiles a list of the top 5 things that the most successful authors in terms of both unit sales and net sales all have in common, and tries to break them down into things that you as an author might consider in your own business plans for success.
The items are:
1) Genres / Genre Fiction - the top authors are all writing books in genre fiction, with Romance and Mystery/Thriller/Suspense being consistently in the top
2) Series - many of the top titles are either books written in a series, or, if not, involve an aggressive production schedule far quicker than traditional publishing schedules
3) Targeted and Appealing Visuals / Covers - the covers for the books aren't just professional and attractive, but they're attractive to the right audience, to a very targeted audience or demographic that drills down, even into the sub-genres within a category
4) Author Branding / Series Branding - directly in line with the visuals, the author brand on a book makes a particular promise to a particular type of reader based on the way it is presented.
5) Inclusive Publishing/Promoting / Going Wide - obviously, the authors who were most successful at Kobo published to Kobo. Seems obvious, but drilling down into some of the more subtle ways not just to "go wide" but to "be wide"
Lefebvre then wraps up by taking about, particularly to insiders at Kobo, the important different between Unit Sales and Net Sales and why booksellers like Kobo might have a preferential lean towards one over the other.