Jul 6, 2016
Episode 61 features an interview with Peter James, an international best-selling British writer of crime fiction, which took place at Kobo in June 2016 in front of a live audience. Peter is interviewed by Kobo Writing Life director Mark Lefebvre.
In the interview, Mark and Peter discuss:
Mark then talks about the great ARC (Advanced Reader Copy) that he received from Peter’s Canadian distributor (see blog post here) as a great example of author branding and grabbing a reader or reviewer’s attention as well as another important resource that authors can rely on for digital branding: PERSONALITY. He uses the example of Peter’s YouTube channel and how it helped add a new layer a new dimension to Peter’s author brand, and how watching several videos of the author helped Mark, as a reader, feel connected to the author. Mark discusses the importance of that connection which can be achieved through digital mediums.