Oct 26, 2016
In a slight twist to the normal format for the podcast, Kristine Kathryn Rusch, who is interested in getting involved in podcasting interviews Mark Lefebvre, Joanna Penn and J, Daniel Sawyer about podcasting for authors.
Some of the questions that Kris asks in the discussion, are:
--> How did you get started in podcasting?
-->What schedule(s) do the podcasts come out on? Monthly, Weekly, Daily.
--> Has podcasting interfered with writing or has it
augmented it?
In the course of the discussion, Kris, Mark, Joanna and Dan talk
about:
--> How podcasting allows them to network, learn, and connect
with others
--> How the podcast needs to become a "habit" for listeners.
Joanna, for example, shares stats about how moving to a weekly
format increased her listener engagement
--> the SEO (Search Engine Optimization) value when you add a
transcrpt of the show on your website
--> How Joanna almost gave up podcasting a couple of years ago
because of the time it took away from her writing and how having a
monetization strategy helped with that
--> Authors like Scott Sigler and Terry Fallis who used
podcasting to build their audiences and kick-off their writing
careers
--> Time management challenges, tools used and how the use of
"batching" (pre-recording a number of episodes in a single sitting)
has benefited Joanna Penn and J. Daniel Sawyer
--> The value of adding a personal side to a podcast, and the
way that has benefited The Creative Penn podcast
--> Bundlerabbit- a service that allows people to curate their
own bundles
--> The use of ad space swapping with other podcasts in order to
expand one's audience
--> Podcast distribution options
--> The importance of listening to a podcast before pitching
yourself to them as a potential guest
In the wrap-up, Mark talks about the importance of constantly
learning. Kristine Kathryn Rusch is an industry veteran who
teaches and mentors writers directly and on her amazing blog "The
Business Rusch" But even after all those decades of experience, she
still has an open mind and is willing to learn, because the
publishing industry is constantly changing and evolving.
Links to other interviews with the same guests:
Episode 29 - Kristine Kathryn Rusch
Episode 54 - The Uncollected Anthology (with Kris)
Other Links of Interest: