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Kobo Writing Life Podcast

The Kobo Writing Life Podcast brings you insights and inspiration for growing your self-publishing business. We feature interviews with bestselling authors and industry experts, who share practical advice you can use to improve your writing and sell more books. Hosted by the Kobo Writing Life team, you'll also get the latest news and updates about Kobo and the KWL platform. Self-publish today at

Mar 5, 2019

Lauren Layne, New York Times bestselling author and branding superstar, shares her secrets on cultivating an author brand and mastering trickier social media platforms, specifically Instagram and Pinterest. Lauren demystifies author branding and explains how authors can find their own aesthetic. She also discusses why she chose to limit her social media presence to two platforms and how she has made these platforms work for her. We also discuss the evolution of her newsletter and how it has changed throughout the years.

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