Jun 7, 2016
Nathan Maharaj, Kobo’s Director of Merchandising, interviews Tom Vanderbilt, the best-selling author of Traffic: Why We Drive the Way We Do, about his latest book You May Also Like: Taste in an Age of Endless Choice which is an interesting exploration of our personal tastes and what it says about us.
During the interview, Nathan and Tom discuss:
KWL Director Mark Lefebvre then speaks about the concept of reviews and refers to something Tom mentioned in the interview regarding how both five star and one star reviews are sometimes interpreted by consumers and the importance of having a wide spread of reviews to make the product reviews seem more “natural”
OTHER LINKS OF INTEREST: