May 5, 2015
Director of Global Merchandising at Kobo, Nathan Maharaj interviews Dan Rubinstein, author of Born To Walk: The Transformative Power of A Pedestrian Act.
Nathan and Dan discuss:
Kobo Writing Life Director Mark Lefebvre then speaks a bit about price points and global price-point strategy, outlining why it is important for authors to manually control all of the currencies they have edit access to rather than depending on the system to do the auto-conversion for them. He offers some advice based on the various differences in the dollar between US and other global currencies such as the Canadian and Australian dollars.
Mark also speaks about the fact that there isn’t a price cap of $9.99 to receive 70% via Kobo Writing Life. With no cap on the 70% royalty, authors can and should take advantage of creating more expensive digital box sets offering their customers a great value but earning the author a higher margin.
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