Preview Mode Links will not work in preview mode

Kobo Writing Life Podcast

The Kobo Writing Life Podcast brings you insights and inspiration for growing your self-publishing business. We feature interviews with bestselling authors and industry experts, who share practical advice you can use to improve your writing and sell more books. Hosted by the Kobo Writing Life team, you'll also get the latest news and updates about Kobo and the KWL platform. Self-publish today at

Oct 26, 2016

In a slight twist to the normal format for the podcast, Kristine Kathryn Rusch, who is interested in getting involved in podcasting interviews Mark Lefebvre, Joanna Penn and J, Daniel Sawyer about podcasting for authors.

Some of the questions that Kris asks in the discussion, are:

--> How did you get started in podcasting?

-->What schedule(s) do the podcasts come out on? Monthly, Weekly, Daily.

--> Has podcasting interfered with writing or has it augmented it?

In the course of the discussion, Kris, Mark, Joanna and Dan talk about:

--> How podcasting allows them to network, learn, and connect with others
--> How the podcast needs to become a "habit" for listeners. Joanna, for example, shares stats about how moving to a weekly format increased her listener engagement
--> the SEO (Search Engine Optimization) value when you add a transcrpt of the show on your website
--> How Joanna almost gave up podcasting a couple of years ago because of the time it took away from her writing and how having a monetization strategy helped with that
--> Authors like Scott Sigler and Terry Fallis who used podcasting to build their audiences and kick-off their writing careers
--> Time management challenges, tools used and how the use of "batching" (pre-recording a number of episodes in a single sitting) has benefited Joanna Penn and J. Daniel Sawyer
--> The value of adding a personal side to a podcast, and the way that has benefited The Creative Penn podcast
--> Bundlerabbit- a service that allows people to curate their own bundles
--> The use of ad space swapping with other podcasts in order to expand one's audience
--> Podcast distribution options
--> The importance of listening to a podcast before pitching yourself to them as a potential guest

In the wrap-up, Mark talks about the importance of constantly learning.  Kristine Kathryn Rusch is an industry veteran who teaches and mentors writers directly and on her amazing blog "The Business Rusch" But even after all those decades of experience, she still has an open mind and is willing to learn, because the publishing industry is constantly changing and evolving.


Links to other interviews with the same guests:

Episode 16 - Joanna Penn

Episode 29 - Kristine Kathryn Rusch

Episode 54 - The Uncollected Anthology (with Kris)

Episode 56 - J. Daniel Sawyer


Other Links of Interest:

Joanna Penn's HOW TO PODCAST

The Creative Penn Podcast

J. Daniel Sawyer's Full Suite of Audio/Podcasts