Tue, 27 September 2016
What if some of the artists we feel as if we know – Meryl Streep, Neil Young, Bill Murray – turned up in the course of our daily lives?
That’s the basis of this collection of linked stories that follow Rose McEwan, an ordinary woman who keeps having extraordinary encounters with famous people.
Nora Parker, Merchandising Coordinator at Kobo, interviews Marni Jackson, author of Don’t I Know You? Published by Flatiron Books in New York.
In the interview, Nora and Marni discuss:
After the interview, Mark Lefebvre, Director of Kobo Writing Life and Author Relations, shares some thoughts regarding Author Branding, outlining some ways in which an author can ensure that they are curating and presenting a consistent author persona or brand out into the world. He draws upon a couple of examples that, like in the Bill Murray reference Marni Jackson uses, are Canadian. He uses his own example of the use of the life-sized skeleton Barnaby Bones that he employs for his Mark Leslie horror/paranormal/ghost story author persona. He also explores Hugo and Nebula Award winning science fiction writer Robert J. Sawyer who uses the “Dean of Canadian Science Fiction” element throughout his persona, including the name of his website: SFWRITER.COM. As a final example, Mark looks at the fonts uses in the title for the Netflix original STRANGER THINGS and how that makes a promise to potential viewers.
Other links of interest:
Branding for Writers – from Joanna Penn’s The Creative Penn
Mon, 12 September 2016
Recorded at Kobo's headquarters, this episode features Toronto-based literary agent Sarah Heller, from the Helen Heller Agency. Why did Sarah become an agent? What are some benefits to being an agent in Toronto? What are some key tips for authors planning to query an agent? Tune in as Sarah and US Manager Christine Munroe discuss all of this and more.
Sarah Heller has developed an internationally and New York Times bestselling list. She specializes in establishing new authors with a focus on front list commercial YA and adult fiction. Sarah received her Bachelor of Fine Arts from York University, and is a graduate of the Advertising Design program of the Ontario College of Art and Design.