Kobo Writing Life Podcast
KWL EP 018 - Moses Znaimer

KWL Director Mark Lefebvre interviews Moses Znaimer, co-founder and former head of CityTV, the first independent television station in Toronto, Canada, the current head of ZoomerMedia (Zoomer Magazine) and the author of The Zoomer Philosophy.

Mark and Moses discuss:

  •          How Moses rarely stops to look back because he is always on to looking at the next thing that he is working on
  •           The Zoomer Philosophy (his book) and the definition of what a Zoomer is
  •           How the Zoomer Philosophy fits in with the idea of living longer and better lives
  •           How the words old, senior, elder and mature provide discomfort and make people squirm
  •           Znaimer’s examination, through his essays at how Boomers, who sang songs like The Who’s “My Generation” with lyrics like “I hope I die before I get old” have suddenly found themselves at the age they originally mistrusted
  •           How the first group of people who coined the phrase “don’t trust anybody over 30” are now 60 years old
  •           How The Zoomer Philosophy was inspired by Hugh Hefner’s The Playboy Philosophy
  •           The serialization of The Zoomer Philosophy in the print magazine and in eBook format and how Moses is likely to continue writing the serialized essays until he dies
  •           Demolishing that old “women of a certain age” stereotype
  •           The appeal that long-standing celebrities who are “of a certain age” in their mastery of the professions they hold and the confidence they exude
  •           The concept that what was important about the Boomers is NOT that they were young but that they were the largest generation ever made
  •           The stat that 1000 Canadians turn 65 every day and will continue to do so for the next 20 years (that number is 10 times as large in the US)
  •           The way that the print articles from the magazine endure and how digital helps bring them back into focus for some readers (by collecting them together in a single, easy to consume delivery system)
  •           The challenge of trying to find a type of media that Moses hasn’t already been involved in
  •           How Moses draws inspiration daily from the environment around him
  •           Advice to writers on how it’s not the mechanics of the medium that makes the difference
  •           How you don’t learn broadcasting from going to broadcasting school, and the importance of living a life the best you can so that you end up with the type of life that gives you something to say
  •           The importance of accumulating a wide variety of life experience (reading or traveling – preferably both)

Mark then compares The Zoomer Philosophy to the fact that eBooks are also in their mid-forties and reflects on how we are still at the cusp of the eBook revolution. He applies these thoughts to the concept of writing and publishing being a long-term game.

Direct download: KWL_018_MosesZnaimer.mp3
Category:general -- posted at: 5:29am PDT

Camille Mofidi, European Manager for Kobo Writing Life interviews Italian author Vieri Tommasi Candidi about his Who’s Jo Spatacchia? Series and the unique method by which he had released this in two languages with a regular and enhanced version for different audiences. 

During the conversation, Camille and Vieri discuss:


  • Developing projects along with talented artists
  •            The concept of Who Joe Spatacchia is and the inspiration and thoughts behind the creation of this character
  •           How Vieri has mixed the story with drawings and music in this interactive eBook as well as how he chose the music and the drawings to accompany the story
  •           How music and images could give a choreography and elevated atmosphere to the story allowing people to enjoy it on many levels
  •           The 7 episodes as well as the scheduled release plans of either 1 episode per month or even, perhaps 2 per month
  •           The fact that there are two versions per episode – one with music and the other without music (for those devices and eReaders that don’t have a way to play audio)
  •           The price point of those separate versions are 99 EUR for the version without music and 1.49 EUR for the version with music
  •           Vieri’s smart move of releasing the eBook in both Italian and English and the international stradegy
  •           The challenge of getting people to find your work as being something that supersedes the difficulty of actually writing and publishing your book
  •           A perspective of publishing in Italy being on the pioneering edge
  •           The managing of the rights for all of the markets this series of books are available in within both languages
  •           How Vieri has managed the promotion for this series in both Italian and English
  •           A wonderful compliment that Vieri received regarding his activities that have been moving the face of digital publishing forward


KWL Director Mark Lefebvre then talks about the recently launched Opening Up To Indie Authors campaign and the book launch which took place at the Kobo Booth at London Book Fair 2014.






Vieri’s Website:





The Who’s Jo Spatacchia? Series on Kobo





Opening Up To Indie Authors (Kobo Writing Life)





Kobo Listing for Opening up To Indie Authors eBook





The Open Up to Indie Authors Campaign





The Launch – From ALLi’s website





The Speech Orna Ross gave at the launch at the Kobo Booth at LBF 2014



Direct download: KWL_017_Vieri_Tommasi_Candidi.mp3
Category:general -- posted at: 7:00pm PDT