Wed, 18 January 2017
Instead of the regular interview with an author or industry person, episode 75 of the podcast features Kobo Writing Life Director Mark Lefebvre pausing to look at some of the most successful Kobo Writing Life authors on Kobo for 2016.
He compiles a list of the top 5 things that the most successful authors in terms of both unit sales and net sales all have in common, and tries to break them down into things that you as an author might consider in your own business plans for success.
The items are:
1) Genres / Genre Fiction - the top authors are all writing books in genre fiction, with Romance and Mystery/Thriller/Suspense being consistently in the top
2) Series - many of the top titles are either books written in a series, or, if not, involve an aggressive production schedule far quicker than traditional publishing schedules
3) Targeted and Appealing Visuals / Covers - the covers for the books aren't just professional and attractive, but they're attractive to the right audience, to a very targeted audience or demographic that drills down, even into the sub-genres within a category
4) Author Branding / Series Branding - directly in line with the visuals, the author brand on a book makes a particular promise to a particular type of reader based on the way it is presented.
5) Inclusive Publishing/Promoting / Going Wide - obviously, the authors who were most successful at Kobo published to Kobo. Seems obvious, but drilling down into some of the more subtle ways not just to "go wide" but to "be wide"
Lefebvre then wraps up by taking about, particularly to insiders at Kobo, the important different between Unit Sales and Net Sales and why booksellers like Kobo might have a preferential lean towards one over the other.
Direct download: KWL_Podcast_EP_075_Top5ThingsSuccessfulAuthorsHaveinCommon.mp3
Category:general -- posted at: 4:57am PST
Tue, 3 January 2017
Mark Lefebvre, Director of Self-Publishing and Author Relations for Kobo is the host for this episode, and introduces a memorable clip from Episode 279 of The Creative Penn Podcast where Joanna Penn talks compares walking the 100KM "Race to the Stones" with writing.
In her talk, Joanna goes into the details regarding 9 Lessons Learned About Writing from Walking 100K in a Weekend:
Mark then talks a bit about the beginning and end of the year as common goal-setting times for writers, and shares 5 of the bigger writing goals he had set for himself in 2016. He goes into detail, explaining the highs of meeting deadlines and goals, and the struggles with not achieving a goal (including his own 10 year struggle with getting his novel A Canadian Werewolf in New York published - he started working on it on a series from The Writing Show Podcast back in 2006) - something likely every writer faces.
Links of Interest from this episode
Direct download: KWL_Podcast_EP_074_WalkingTheWritersLifewithJoannaPenn.mp3
Category:general -- posted at: 7:29pm PST